Modern e-commerce store for handcrafted ceramic artistry. Headless architecture with Medusa.js backend and Next.js 15 storefront for optimal performance and SEO.
Independent ceramic artists struggle with generic e-commerce platforms that don't showcase their craftsmanship properly. Traditional solutions lack the flexibility needed to tell a compelling brand story while maintaining high performance and SEO.
Generic templates failing to capture artistic uniqueness
Poor performance affecting user experience and conversions
Limited customization options for product presentations
High costs and technical complexity of custom solutions
Artisan businesses require e-commerce platforms that balance aesthetic presentation with technical excellence. The solution must be maintainable, scalable, and provide complete control over the customer experience.
Headless architecture implementation for maximum flexibility
Optimizing performance while maintaining rich visuals
Building intuitive content management for non-technical users
Ensuring mobile-first responsive design for all devices
Developed a full-stack e-commerce platform using headless architecture, combining Medusa.js for robust backend commerce and Next.js 15 for performant, elegant frontend. Focus on developer experience and end-user satisfaction.
Implemented headless architecture with decoupled frontend/backend
Built server-side rendering with Next.js 15 for optimal SEO
Created reusable UI component library with shadcn/ui
Integrated real-time cart management with TanStack Query
Designed minimalist Scandinavian-inspired aesthetic
The platform delivers exceptional performance scores and user experience, combining artistic presentation with technical excellence. The headless architecture enables rapid iterations and feature additions.