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Estately

SaaS platform for real-estate leads with automated valuation models and CRM integration. Complete pipeline from lead capture to conversion tracking.

Next.jsSupabaseStripeTypeScriptTailwind

Context

Real Estate Market Challenge

Real estate agents lose 60% of leads due to slow responses and lack of automation. The traditional qualification process is time-consuming and inefficient, while agents lack access to real-time market data for accurate pricing.

Lead response time typically > 24 hours

Manual qualification process taking hours

Lack of pricing insights and market analysis

Fragmented tools that don't communicate with each other

Problem

Inefficient Lead Management & Lost Opportunities

Traditional CRM systems don't cover the specific needs of the real estate industry. Agents need specialized tools for property valuation, lead scoring, and automated follow-ups that work seamlessly together.

Complex property data requiring normalization

Time-sensitive leads lost due to slow response

Integration challenges with existing tools (MLS, CRM, etc.)

Manual processes that don't scale as the business grows

Approach

Automated Lead Pipeline with Smart Insights

Designed and built a comprehensive SaaS platform combining automation + intelligence to transform how real estate professionals manage their leads. Focus on user experience and measurable results.

Implementation Steps

1

Built lead scoring algorithm analyzing behavior and property criteria

2

Implemented automated property valuations using market data

3

Created seamless CRM integrations with popular platforms

4

Developed real-time performance analytics dashboard

5

Added automated email sequences with smart personalization

Technologies Used

Next.js 14SupabaseStripeVercelResendMLS APIZillow API

Impact

Measurable Results & Business Growth

The platform led to dramatic improvements in key metrics that matter to real estate professionals. ROI was clear within 3 months of use.

< 5 minutes
Lead Response Time
+45%
Conversion Rate
+30%
Agent Productivity
$12K+
Monthly Recurring Revenue
92%
Customer Retention
2.5 hours
Time Saved per Lead